Message from Doug… The End of the World!?!



The Mayan calendar is widely considered to hold a mystic key.

In recent years, the focus on the Mayan calendar has intensified because, according to some, the signs on the Mayan Calendar point to the world ending on December 21, 2012.

People believe the Maya were privy to and could predict astronomical disasters that would coincide with 2012, ranging from storms that could knock out power grids to a reversal in the Earth’s magnetic field.  Perhaps they correctly envisioned President Obama getting elected for a second term…who knows.

However, Mayan historians say that the signs have been misinterpreted and that the world won’t end.

I don’t know about you, but I’m thinking I’ll side with the Mayan historians on this one.

But just in case the Mayan calendar predictions are right and the world is coming to an end on December 21, 2012, I’d like to take this opportunity NOW to thank all of our friends, associates and clients for the time we’ve spent together.

With all due respect to the Mayan King K'inich Hanaab Paka and his calendar, I can tell you our plan is to be here, ready to continue to serve you on December 22nd and well beyond.

And besides, my kids have to open their presents on the 25th!  I’ve learned that few things can stop the determination and excitement of young children when it comes to Christmas morning.

I hope you are able to take time throughout the next few weeks to be with your family and friends and truly enjoy this Holiday Season.




Merry Christmas,

Recent Referrals

Christmas and the end of the year have a way of making us all reflect on the past and look forward to the future, all while being grateful for what is dear to us in our lives. To that end, we want to take a moment to give a sincere THANK YOU to the following people that recently referred our company:

Chris Castillo, Piedmont Grading Company, Inc. – Grading Contractor 770-560-2726

Lucas Jacklett,  Jacklett Construction – Builder  www.JacklettConstruction.com

Charlie Ray, Construction Innovations & Contracting – Builder   www.MyConstructionInnovations.com

The Good Old Days—Technology Past and Present

By Barry Herbert


The advancements in technology in the past few years have affected the foundation business in a profound way. When I started working in the construction industry 45 years ago, we had very little of what we now consider technology.

To get the full picture of our advancements, we need to look back at some of the devices that weren’t available four decades ago or that have been vastly improved during that time. The list includes calculators, computers, mobile phones, smart phones, fax machines, digital transits, total stations, robotic total stations, computer-aided design (CAD), GPS, laser levels, concrete pumps, boom trucks, aluminum forms, laser controlled screeds and concrete mixes designs.


For most contractors, the transit has been replaced with the total station.




Pocket calculators weren’t available until about the mid-seventies. I remember a young engineer coming to work with the first “pocket” calculator I had ever seen.  It was about ¾ inch thick and wouldn’t fit it most shirt pockets.  The calculator would add, subtract, multiply and divide – that’s all. It had red LED numbers that you couldn’t read outside in the sunlight.  On top of that, it cost just over $100 (in mid-seventies dollars).  We were, however, absolutely awestruck by what it could do.

Back then, electric adding machines were the rage and worked just fine if you only wanted to add.  All concrete yardages were figured by hand or with a slide-rule.  We squared our foundations using the Pythagorean Theorem requiring the knowledge of the intricacies of square root.  I doubt that many people in construction today can calculate the square root of whole numbers, let alone building dimensions involving feet, inches and fractions of an inch.  I know I don’t remember how. 
A computer was a machine that took up an entire room; cost millions of dollars and ordinary businesses did not own one. Now they’re as common as concrete contractors at the World of Concrete.  Grade school kids not only own them, but can run them better than I ever hope to.

“Hi-Tech” bag-phone circa 1989.

When we needed to order concrete or any other material, we had to leave the jobsite, drive around looking for a phone booth and hope no one else was using it. Then bag phones became available.  If you happened to be near a cell tower you might be able to use it without the call being dropped.  The per-minute cell charges were outrageous.  Smart phones, combining cell phones with computers, have become almost ubiquitous.

Forty five years ago, large buildings were laid out using transits; then there were digital transits, total stations and now robotic total stations.  Robotic total stations, coupled with modern CAD systems have greatly increased efficiency and accuracy.

Many foundation contractors today draw every job on CAD.  This insures that the working drawings they have been given are drawn correctly.  Subsequently, each building corner is assigned a coordinate number that is downloaded into a total station. The entire jobsite can usually be laid out with one person and from one location, regardless of steep banks and complicated plans.  With the same information downloaded once, the footings and walls can be laid out. Later, after the wall forms are set, the tops of the forms can be verified for correct positioning with the robotic total station prior to placing concrete.

Back in the 1980’s, one of my employees and I spent most of one day laying out a relatively complicated basement with numerous elevation changes.  We went home with a feeling of accomplishment and the next day a footing crew was sent out to start forming the footings.  About and hour and a half later the crew came back to say that kids in the neighborhood had removed and thrown away every stake we had put in!  I’m sure the kids had a lot of fun, but it cost us a day’s work.  Today, with modern equipment, it wouldn’t have been nearly as big of a deal to establish the corners.

The first concrete pump I remember seeing worked reasonably well – if it was working at all.  But you had to have some other means of placing the concrete on standby when, not if, something went wrong. Conversely, today’s concrete pumps are practically indispensable to most foundation contractors.

Barry Herbert on Herbert Construction Company’s first boom truck in 1978.
Boom trucks or crane trucks were certainly around 45 years ago, but the improvements to them are vast.  Our first one had a 16-foot reach from center pin, which meant if you dared drive parallel to a dirt bank you possibly could pick up a stack of forms from inside the basement.

We started with wood forms that we built in my dad’s barn using 4 foot by 8 foot sheets of ¾ inch plywood.  Each form weighed about 150 lbs before any concrete stuck to them.  Aluminum forms were relatively new then and seemingly cost prohibitive.  Most people wouldn’t think of aluminum forms as being high tech, but when we finally could afford them, the advantages were staggering.

New and improved concrete mix designs have allowed contractors to construct better concrete foundations using less cement. Some of the admixtures and cementitious materials used today to improve concrete strengths and workability are actually by-products of other manufacturing processes (e.g. slag and fly-ash).  If not used in concrete production, these materials would end up in landfills.  This adds to the “green” aspect of an already highly sustainable building material.

These are just a few of the advances we’ve experienced in the foundation industry during the last 40 plus years.  Considering the rapidly changing technology in just the last four or five years, one would have to wonder what the next few decades will bring.


Barry Herbert is a regular contributor to Concrete Homes Magazine. This article was originally featured in the March 2012 edition of that publication.

2012 OBIE Awards

The OBIE Awards began in Atlanta in 1980 and now feature more than 100 building, remodeling, marketing and personal achievement categories. The OBIE Awards, named after the obelisk shape of the actual award given, are the premier awards in the new home construction industry. Awards are given to recognize outstanding achievement in new home building, marketing, remodeling and personal achievement categories. The Sales and Marketing Council of the HBA presented the annual OBIE Awards on November 3rd, 2012.

Congratulations to our clients who were the recipients of these prestigious awards!

Traton Homes – Winner of 6 awards including two Gold awards, three Silver awards, and the Salesperson of the Year Award to Ed Olwine of Traton Homes

Vincent Longo Homes – Winner of 3 awards including two Gold awards and one Silver award.

Associate Spotlight — Jim Ringo, Georgia Geotechnical Engineering



Jim Ringo, Owner,
Georgia Gotechnical Engineering



Herbert Construction Company has had the pleasure of working with Jim Ringo, the founder of Georgia Geotechnical Engineering for seven years.

Georgia Geotechnical Engineering’s fields of expertise include soil engineering, site exploration and planning, foundation consulting and inspection, and foundation design. 
Jim has been in the Atlanta area since 1978.  “Atlanta is a terrific place for our industry,” says Jim.

Prior to starting his own company in 2003, Jim spent 24 years working for two large engineering firms. There he gained the experience, knowledge and expertise that allowed him to start his own firm. "I do a lot of single-family residential work, as well as institutional, commercial and other large scale projects," Jim said.  He recently completed work on a 23 story residential tower.

Oftentimes the soil you see after the site clearing and foundation excavation appears to be good soil.  However, there can be a layer of vegetation or poor soil just a few feet below the surface.  If not detected and remedied, it will cause expensive foundation problems for the homebuilder down the road.  Jim is able to assess the soil conditions prior to the foundation construction.  "“For a low fee, a builder can prevent an $80,000 foundation problem," says Jim.

Jim’s primary goal is always to satisfy his customer’s needs. "Being flexible, agile and responsive is just part of the job,” he said.  When talking to Jim, it’s easy to see that he has a true passion for what he does, and his work ethic makes Georgia Geotechnical and Herbert Construction the perfect partners. “Herbert Construction Company is the most professional, thorough and competent foundation firm I am associated with,” says Jim.

Doug Herbert says, "Jim has the amazing ability to look at a jobsite and immediately see what's happening below the surface.  His practical designs save our clients thousands of dollars, and prevent potential lawsuits from incorrect soil assessments.  On top of that, he's just a great guy to work with."


Jim can be reached at
678-409-5924
or






Turkey Giveaway Recipients

In our November newsletter, we offered our readers the chance to win a free 16-18 lb turkey to the first four readers to call us. We knew that delivering those turkeys would be a fun opportunity to visit with the winners. While we had many calls, here are the four lucky recipients. One winner, James Tillman of Windsong Properties decided to donate his turkey to MUST Ministries as part of Windsong’s 9th Anniversary luncheon, which was also a fundraiser for the non-profit organization. For more details on MUST Ministries and how you can donate or volunteer, go to www.MustMinistries.org.

Matt Joel of Matt Joel Construction in Alpharetta, receives a big ol’ turkey from Doug.



Bob Poole of David Weekley Homes shows his appreciation for his holiday turkey.



Doug delivers a turkey to DeJuan Martin, Office Mgr. of R.L. Wagner Custom Homes in Gainesville.



Doug presents Windsong Properties’ turkey to Jenny Homan, Holiday Coordinator, Cherokee County MUST Ministries.


Message from Doug…

The Presidential Election & Other Scary Things

Here we find ourselves in November. It seems as though we were just warming up for a busy summer and having the kids home for their summer break. Halloween is over (check out my gorilla pictures on the back page). At this point, all of the “good” candy has been gobbled up by the children – and their parents.

Now we begin that fast, hectic bobsled run through the Holidays. Before we know it, we’ll come to our senses in mid-January and wonder where the last few months went. The older we get, the faster time seems to go by.

You are receiving this Newsletter after the Presidential elections. However, due to the time requirements of publishing a document such as this, I am writing this prior to the elections.

Remember how uncertain you were a few weeks ago about the results of the upcoming election? That’s how I feel while writing this message.

Aside from the Zombie costumes, the most frightening thing for me during Halloween was the thought of the upcoming Presidential election.

Whatever the final results of the election, I will jokingly tell you that you can now find me down at the local pub. If Obama is re-elected, I’ll be crying in my beer wondering how much damage can be done in another four year period. If Romney has been elected, I’ll be suggesting toasts and buying rounds.

We all know that regardless of who gets to live at 1600 Pennsylvania Ave, life will go on. We will still have to work harder and smarter to keep moving forward.

There are some positive signs out there about our industry and about Atlanta in particular. For example, Builder magazine recently revealed their “Best Markets for 2013.” The report focused on the largest 100 markets in the country. They created the lists based on forecasted economic market health, volume of new-home sales, and growth in new-home sales over 2012.

The Atlanta-Sandy Springs-Marietta market ranked:

  • 4th in Best Overall Sales
  • 2nd in Best Forecasted Growth

No matter who has won the election, those are excellent forecasts.

We’ve just been through the worst time for our industry since the Great Depression (some say the worst time, period). We’ve learned how to adapt and get by on a lot less than before. Whatever happens in the next four years and beyond, we’ll figure out how to deal with it and forge our own path.

Happy Thanksgiving,

Doug Herbert-tom font jpeg

Recent Referrals

Thanksgiving and the Holidays are around the corner. As we begin making plans to visit with family and friends and enjoy our holiday festivities, we want to take a moment to give a sincere THANK YOU to the following people that recently referred our company:

Kevin Nelson, Cobalt Contracting – Builder www.CobaltContracting.com

Kevin Young, David Weekley Homes – Builder www.DavidWeekleyHomes.com

Greg Palmer, Harrison Design Associates – Architect www.HarrisonDesignAssociates.com

Social Media for Contractors

Does it Bring In Sales or Just Waste Your Time?
By Doug Herbert

social-media-seo-logos Are you one of those contractors who fears that if you aren’t completely engrossed in social media that you are missing out or doing something wrong? I don’t blame you; social media seems to be all we hear about these days. I believe social media is just one of many marketing tactics that we should be using.

The Social Media Trap
The social media craze has taken over all industries, whether it makes sense or not. It reminds me of the fallacy of “branding” for small businesses. Years ago, marketing textbooks would tell you to spend your marketing budget on image ads that established your brand. That may work for Coke and Ford, but not you and me. We are small business owners. We operate on a very small profit margin. Every dollar or hour we spend on marketing has to return to us with a prospective customer attached to it.

Image ads didn’t work for small businesses back then, but they were easy. You just paid someone to put an ad in the paper or on a billboard and that was it. That may have been easy, but it didn’t result in new customers.

Just as those image ads were easy, social media is easy, too. The big draw is that it is seemingly free. “Hey,” you say, “It would cost me a couple hundred bucks to send post cards to potential customers. But, social media is free.” It may be free to have a Facebook page, but your time is not free.

 

“If all of the time you are putting into social media isn’t working, then change what you are doing. It doesn’t matter that everybody else is doing it if it doesn’t help YOUR business.”

Every hour you spend on social media could be better spent on other areas of your business. You could be implementing marketing tactics that work more effectively. Or, you could devote that time to streamlining your operations to squeeze every dollar out of the work that you currently have.

I think many people are hiding behind social media, and are taking the easy way out. Re-tweeting interesting thoughts and articles is easy compared to calling on a prospective customer. Adding another blog post about a recently competed job is a lot more fun than implementing a system for tracking where your leads are coming from.

Sure, you may have friends on Facebook, connections on LinkedIn, and followers on Twitter. But can you specifically and confidently show me what leads have come from that? Do your social media efforts directly correlate to checks in your mailbox? Let me ask you this: if you cut in half the time you spend on social media, would your work fall off by 25 to 50 percent? Or, if you stopped your social media efforts altogether, would you notice any drop in sales?

Utilize Multiple Marketing Strategies
Let’s be realistic. If all of the time you are putting into social media isn’t working, then change what you are doing. It doesn’t matter that everybody else is doing it if it doesn’t help YOUR business. Put that time and energy into strategies that actually bring in new customers.

Spread your marketing efforts across multiple tactics. Social media can be one tactic in your overall sales/marketing strategy. Measure the effectiveness of every marketing tactic so you tips_social_mediaknow what works for your business. Eliminate the tactics that don’t bring in new customers, and pour the coals to the tactics that work.

Limit Social Media Time
Are you afraid that you’ll miss the boat if you are not involved in social media? If so, then have someone manage it for you, such as your Office Manager. Or, hire a college kid for part-time work (they know more about social media than you do, anyway). Give them guidelines, a little direction and let them handle it.

Can’t bear to have someone else manage your personal image online? Then limit yourself to fifteen minutes a day. Schedule that time at the end of the day. If your important meetings and tasks throughout the day cause you to fall behind schedule, all you’ll do is miss your social media time. Worse things could happen.

Should you have a presence in social media? Sure, have a presence. But, don’t let that be the only marketing that you do. Hold it accountable for adding to the sales of the company just as you would any other marketing tactic. Spend your time on the things that will have the biggest impact on your business in the shortest amount of time.

Jacklett Construction Award

 

Herbert Construction Company received the 2012 Basement Project of the Year by the Concrete Foundations Association earlier this year. Construction on this Equestrian Estate located in Alpharetta, GA, is scheduled for completion in May, 2013 by Jacklett Construction Company. We really enjoyed being a part of such a prestigious project, so as a token of our appreciation, we presented Jacklett Construction with a plaque commemorating the honor we received from our industry leaders.

How About A FREE Turkey for the Holidays?

thanksgiving-turkey-dinner We at Herbert Construction Company are so thankful for our customers and newsletter subscribers, and as a way of expressing our thankfulness, we are giving away four frozen turkeys – absolutely free!

YOU can be a winner! Just be one of the first people to call Doug at 678-859-2304, even if it is the weekend. He will personally deliver your 16-18 lb. frozen turkey to you, just in time for Thanksgiving Day.

Don’t worry, there is no “catch” or “hook”. Doug won’t try to sell you on anything. So even if you haven’t done business with us before, or haven’t been able to use our company in a while, please call! You can bring home a free turkey for your Holiday feast – and your family will love you for it!

Just remember, only four free turkeys will be given away, so call right away to reserve yours. Limit one turkey per company. This offer is only available to our inner circle of newsletter subscribers… not the general public.

Have You Seen This?

line2 Line 2 Pro (formerly Toktumi) is an app for smart phones that allows you to add an additional phone line to your existing phone, or turn your iPod or iPad into a phone.

This great app means you no longer have to carry around two phones, and helps you to keep your personal and business lives separate.GoogleNexus4LG

Pick a new phone number (even 800 numbers are available), or transfer an existing number, and place and receive phone calls over WiFi, 3G/4G data, or cellular voice networks using your Line2 number. You can try it free for 7 days by visiting  http://www.line2.com/home/pricing/line2-pro.

Halloween Pictures

Every Halloween I dress up in a Gorilla suit for the Trick or Treaters in our neighborhood. I built a gorilla cage out of rebar and put it in our front yard. Once the kids grab their candy, I break out of the cage and chase them down the hill. Then, its back into the cage while I wait for the next group of kids! This has turned into a tradition in my neighborhood, and has become a huge hit with both the kids and their parents.

To see a video of the gorilla breaking out of the cage and chasing kids down the driveway, go to our company facebook page.

 

Message from Doug...Sharpening the Saw



My daughter, Ella, recently started her first day of kindergarten.  She is our oldest child, so it was a big event at our household.  Throughout the summer, Ella was very apprehensive about going to school.  She would sometimes cry just from thinking about going to school. 

Since she felt this apprehension, we tried to do things that would help her feel comfortable with her new environment before her first day there.  We often talked about how much fun it would be for her at her new school.  We had a picnic on her future playground.  On orientation day, we spent a lot of time in her classroom and walked throughout the entire school.

Then, on the morning of Ella’s first day, she bravely got on the bus and went off to school.  When she got off the bus that afternoon, she said that she had a fun time and was looking forward to going again the next day.  Her mother and I were as relieved as she was (maybe more so).

Our children aren’t the only ones that should be going “back to school.”  In Stephen R. Covey's book, The 7 Habits of Highly Effective People®, he reveals the 7th Habit as, “Sharpen the Saw.”  It’s a great explanation of how effective people continually learn and improve themselves. 

This doesn’t have to be formal education.  It can be as simple as reading a book, listening to an audio book or podcast in your truck, or chatting with a peer about how they run their business.  From any of these activities you can identify a few big ideas that will move your business or career forward.  Then, it’s about acting on that information by implementing what you’ve learned until it becomes a habit within your company or daily life.

 “…they learned how to do what they do in the first two years of their career, and then stopped learning.  Instead of 20 years of experience, they have two years of experience repeated 10 times.”

When you do this, you’ll be miles ahead of others in your industry because most people stop learning after they think they know how to do their job.  I often chuckle when someone says they’ve been doing whatever it is they do for 10, 20, or 30 years.  In most cases, they learned how to do what they do in the first two years of their career, and then stopped learning.  Instead of 20 years of experience, they have two years of experience repeated 10 times.

I recently went “back to school.”  I studied for, and took the exam to become a Certified Concrete Technician.  This is a designation given by the Concrete Foundations Association (CFA).  The test involves material from the International Residential Code (IRC), American Concrete Institute (ACI), OSHA, CFA Standards, and other publications. 

I’m happy to say that I passed the grueling exam on the first try.  I join my Dad, Barry, as the only Certified Concrete Technicians in the Southeast.  Barry had better test scores than me, although I believe he had an advantage: he co-wrote the ACI standards that were then adopted by the IRC.

In what ways over the last few years have you “sharpened the saw” and learned something new?  Is there a way that your business or daily life could be improved by learning a new habit, system, or approach?

To Your Success,

Recent Referrals – Thank You

Alas, fall is fast approaching and thoughts of the upcoming election fill the air. As we go about our daily routines, we want to take a moment to give a huge THANK YOU to the following people that recently referred our company:

Bob Rash — Shepardson Homes, Homebuilder - www.ShepardsonHomes.com

Jeff O’ Connell — Cobalt Contracting, Homebuilder - www.CobaltContracting.com

Edward Levin — Design Construction by Craftmaster, Homebuilder - www.DesignConstructionbyCraftmaster.com

Concrete Foundations Association Annual Convention


We recently attended the Summer Convention for the Concrete Foundations Association of North America (CFA) in Traverse City, Michigan.  While there, we went to a number of seminars on topics such as Finances, Operations, Labor Law and High-Quality Construction. 

One of the many benefits of the Convention is that we get to catch up with our friends and peers throughout the country to discuss the ups and downs of our businesses throughout the past year.

Networking with other concrete contractors and 
professionals is a highlight of the CFA Convention.

The Summer Convention is held at a different location throughout the United States each year.  This year it gave us the opportunity to return to Michigan, where Herbert Construction Company was founded in 1978.

Anyone who runs a small business knows how difficult it can be to take time away from the day to day operations.  This Summer Convention is our one chance throughout the year to try to combine business with a short family weekend break.

The CFA is comprised of concrete foundation contractors throughout North America who are industry leaders in their markets.  We’ve been a member of the CFA since 1991 and have benefitted immensely from our participation.

Board of Directors
The Summer Convention is also when new officers and the Board of Directors are chosen.  Doug Herbert, our President, was elected to the Board at the General Membership meeting during the Convention.  This will allow Herbert Construction Company to stay at the forefront of the construction industry.
Project of the Year Award
The highlight of the event was the awards ceremony.  Herbert Construction Company won an award for  


Amanda Morris and Doug Herbert accept the 
award for the Basement Project of the Year.

Basement Project of the Year. 
This prestigious national award included entries from across the United States and Canada.  Award criteria involve the project’s size, complexity and challenging circumstances.

Our award is for the basement we constructed in Alpharetta, GA, for our client Leonard Jacklett of Jacklett Construction, Inc.  Our basement is the foundation for a 31,000 square foot home that is part of an equestrian estate.




Barry Herbert (left) along with Scott Smith of Modern 
Poured Walls (right), present the Robert D Sawyer Award 
to Ed Sauter, Executive Director of the CFA.


Robert D. Sawyer Award
The Robert D. Sawyer Distinguished Service Award is given to individuals whose extensive contributions to the concrete foundation industry merit special recognition.  The award was presented to Ed Sauter, the longtime Executive Director of the CFA.  Barry received this same award in 2009.





 Marketing Presentation
Doug Herbert conducts a marketing 
seminar at the CFA convention.

Also at the Convention, Doug gave a presentation titled “Low-Cost Marketing Secrets That Bring In New Customers.”  During the presentation he described four simple - yet highly effective - tactics that contractors can utilize to increase their sales.  The presentation included templates and forms that could be immediately implemented by contractors in their own businesses.

If you would like a copy of that presentation emailed to you, simply send a request to Chris at our office, ChristineB@HerbertConstruction.com