Concrete Foundations Association Annual Convention

We recently attended the Summer Convention for the Concrete Foundations Association of North America (CFA) in Traverse City, Michigan.  While there, we went to a number of seminars on topics such as Finances, Operations, Labor Law and High-Quality Construction. 

One of the many benefits of the Convention is that we get to catch up with our friends and peers throughout the country to discuss the ups and downs of our businesses throughout the past year.

Networking with other concrete contractors and 

professionals is a highlight of the CFA Convention.

The Summer Convention is held at a different location throughout the United States each year.  This year it gave us the opportunity to return to Michigan, where Herbert Construction Company was founded in 1978.

Anyone who runs a small business knows how difficult it can be to take time away from the day to day operations.  This Summer Convention is our one chance throughout the year to try to combine business with a short family weekend break.

The CFA is comprised of concrete foundation contractors throughout North America who are industry leaders in their markets.  We’ve been a member of the CFA since 1991 and have benefitted immensely from our participation.

Board of Directors
The Summer Convention is also when new officers and the Board of Directors are chosen.  Doug Herbert, our President, was elected to the Board at the General Membership meeting during the Convention.  This will allow Herbert Construction Company to stay at the forefront of the construction industry.
Project of the Year Award
The highlight of the event was the awards ceremony.  Herbert Construction Company won an award for  

Amanda Morris and Doug Herbert accept the 

award for the Basement Project of the Year.

Basement Project of the Year. 
This prestigious national award included entries from across the United States and Canada.  Award criteria involve the project’s size, complexity and challenging circumstances.

Our award is for the basement we constructed in Alpharetta, GA, for our client Leonard Jacklett of Jacklett Construction, Inc.  Our basement is the foundation for a 31,000 square foot home that is part of an equestrian estate.

Barry Herbert (left) along with Scott Smith of Modern 

Poured Walls (right), present the Robert D Sawyer Award 

to Ed Sauter, Executive Director of the CFA.

Robert D. Sawyer Award
The Robert D. Sawyer Distinguished Service Award is given to individuals whose extensive contributions to the concrete foundation industry merit special recognition.  The award was presented to Ed Sauter, the longtime Executive Director of the CFA.  Barry received this same award in 2009.





 Marketing Presentation

Doug Herbert conducts a marketing 

seminar at the CFA convention.

Also at the Convention, Doug gave a presentation titled “Low-Cost Marketing Secrets That Bring In New Customers.”  During the presentation he described four simple - yet highly effective - tactics that contractors can utilize to increase their sales.  The presentation included templates and forms that could be immediately implemented by contractors in their own businesses.

If you would like a copy of that presentation emailed to you, simply send a request to Chris at our office, ChristineB@HerbertConstruction.com