Message From Doug

Springtime in Atlanta

Back in 1998 we were scouting for a warm-weather satellite office far away from the seven-month winters of our headquarters in Michigan. 

My Dad, Barry, spent months criss-crossing the South and southeast looking for the right market to expand into.  Charlotte, Nashville, Atlanta, Raleigh, Birmingham, Asheville, Columbia, Key West (just kidding).
Once Atlanta made the short list, I joined my Dad on a few exploratory visits to this great city. 

On one of those trips we met up with a concrete contractor friend in Peachtree City.  We knew him through the Concrete Foundations Association, of which we were both members.  He told me that there were few places more beautiful than Atlanta at springtime.

“It’s a good time to be outside in Atlanta, whether that’s on jobsites or hiking trails.”

At the time I had (literally) been around the world and had seen many places.  I have to admit that I was skeptical when he first told me that.  I thought to myself, “Maybe he just hasn’t seen many other places.”  But over the years I have come to agree with our contractor friend.  There are few places more beautiful than Atlanta at springtime.

Recently I was interviewed for a live webcast at the
World of Concrete convention in Las Vegas.  You can
watch that interview here:
http://bcove.me/6yahqqlu

I was also hired by World of Concrete to give a
speech to over 90 attendees about marketing tactics
for contractors.  Attendees came from as far away
as New Zealand, Republic of Congo, and Jordan. 
I had a blast!
Spring brings new growth in many ways.  We are seeing that in the flora and in construction.  New homes are popping up like tulips.

New subdivision development – which we haven’t seen in years – is budding and producing new home lots.  (For more on that, read this article.)

It’s a good time to be outside in Atlanta, whether that’s on jobsites or hiking trails.  I hope you are able to do both in the near future.

Oh, and that contractor friend from Peachtree City?  Later that year we acquired his Marietta division and the rest is History.

To your success,













Recent Referrals

Spring is coming, the days are getting longer, and soon everything will be blooming again.  March gives us thoughts about St. Patrick’s Day, Easter, and March Madness, but just as important as all those things are, we want to take a moment to give a sincere THANK YOU to the following people that recently referred our company:

Austin Lineberry, Jacklett Construction  – Builder   www.JacklettConstruction.com 

Jimmy Coxe,  Loren Construction – Builder  www.LorenConstruction.com

Ryan Lipcheck, CBUSA –  Builders Cooperative  www.CBUSA.us

Subdivision Development Finally Returns To Atlanta

From 2004 to 2008 there were tens of thousands of lots created in metro Atlanta from the development of new residential subdivisions.  In 2007 the normal consumption of these lots by homebuilders was quickly halted as the early stages of the recession set in. 


Gregg Goldenberg, who developed many subdivisions prior to forming Acadia Homes & Neighborhoods, utilized our company for his detention pond walls and site retaining walls. Gregg said,
“What impresses me the most about Herbert Construction is their ability to take difficult projects and make them look easy. Cobb County requirements on detention pond walls are onerous and the team at Herbert worked closely with our project engineer to ensure the walls they built were to the exacting standards that the County requires.”

Before you knew it, there were subdivisions everywhere that were developed but vacant.  Some subdivisions had a handful of homes built near the entrance, with the remaining lots unused.

These barren acres throughout metro Atlanta were nicknamed “PVC farms” for the green sewer tap pipes that stuck out of the ground on every home site.  Those pipes, along with weeds and the occasional fallen, faded lot number sign replaced the activity we had been accustomed to. 

If you drove all the way to the furthermost cul-de-sac in the subdivision, you’d often see a mangy couch, garbage bags of trash, or an old washing machine on its side. (For whatever reason, lazy idiots decided that discarding those items in a cul-de-sac was perfectly legal and acceptable.)

Our crew sets forms for the wall of a huge detention
pond at the Great Sky subdivision in Canton.
As builders worked their way through the Great Recession, the best of these subdivisions were methodically picked up and built out.  2011 and 2012 saw most of the subdivisions in desirable locations consumed by builders with a product that would sell.



Now, in 2013, all of the developed land in areas such as Alpharetta, Roswell and Marietta is either gone or spoken for.  Home builders are scrambling to find lots in these hot-selling micro markets. 

You can still find vacant developed lots in the outer areas of metro Atlanta – such as Paulding, Cherokee and Bartow Counties – but most builders don’t yet see a demand for those markets.

We put the finishing touches on an outlet
control structure for a detention pond.

This demand for developed lots in desirable locations means that developers are waking from a long hibernation to fill that need.  The larger home builders are wiping the dust off their development playbooks.  Residential development in Atlanta has begun again!

The development of new subdivisions brings site work for grading contractors, silt fence installers, sign makers, asphalt crews…and us.

For example, concrete retention and detention ponds are constructed to hold stormwater runoff from the streets within the subdivision, preventing the chances of flash flooding.

Men from one of our footing crews tie rebar reinforcing for
the large footing of this retention pond in Woodstock.
Our company has constructed many of these structures over the past 20 years and we’ve become specialists in this development work.  We have constructed retention ponds, detention ponds, site retaining walls and subdivision entry statement foundations for many of the subdivisions you see every day on your way to work. 

Some of the walls we have constructed for these structures have exceeded 24 feet in height, with footings more than 22 feet wide (almost the width of a two lane road).

The experience we’ve gained over the years allows us to suggest design tweaks and modifications that have saved our developer clients hundreds of thousands of dollars. 

Our unique process for constructing the footings and walls reduces problems and speeds up the construction schedule.  Our developer clients spend less time on the jobsite because they don’t have to manage our work.  This allows them to focus on other tasks.

This new residential development work is a great sign for our overall housing situation here in Atlanta.  It means that there is a continuing demand for new homes.  It also means that home prices are rising, allowing the cost of developing raw land to be included in the price of the house.  This is good for the Atlanta economy, and you – our readers of this Newsletter.

Did You Know...


The words retention pond and detention pond are often used interchangeably, though there is a big difference between the two.

A Detention Pond is designed to hold rain water temporarily.  It will hold the stormwater and slowly release it from the subdivision property.  When it is not raining, the detention pond will often be dry.

A Retention Pond is designed to hold rain water indefinitely.  It is not intended to release the stormwater from the subdivision property.  The water is designed to be held until it evaporates and, in some circumstances, leaches into the ground below.  It will often have water standing.
Concrete Homes Magazine
Doug Herbert’s article on Surviving the Next Four Years is in the March ’13 issue of Concrete Homes Magazine.  See it at the link below on pages 24-27.

www.concretehomesmagazine.com/digital-issue

Herbert Construction Enters Local Project into National Basement Competition



Kyle Henry of
Kyle V. Henry, Inc
Every year the Concrete Foundations Association of North America (CFA) has a Basement Project of the Year Contest.  We recently entered a basement for a large home in East Cobb County that our longtime client, Kyle Henry of Kyle V. Henry, Inc. is building.

Kyle is a custom home builder who has been client of Herbert Construction Company for many years now, and was featured in one of our very first newsletters!

As you can see from the photos, there are many curves and angles included in this basement design.  What you can’t tell is that the project includes wall heights of 4’-18’ and used almost 250 yards of concrete!

Herbert Construction Company has won a Project of the Year award for the last two years, so we are hoping to win for a third year in a row (we’ll keep our fingers crossed).  The projects are reviewed and voted for online as well as by the 40,000 attendees at the recent World of Concrete convention in Las Vegas.




Position Avaliable

We are excited to announce that we have an opportunity available in our Estimating Department.  This position could evolve into CAD assistance as well as Project Management.

If you or someone you know is detail oriented and personable and would like to join an established, growing company, please contact Doug Herbert at 770-795-0103, or by Email: Doug@HerbertConstruction.com.

New Client Spotlight: Vine Creek Residential



Scott Whittemore and Heath Whittemore
of Vine Creek Residential.
As springtime approaches in Atlanta, we are happy to welcome another Home Builder to our company:  Vine Creek Residential.  Vine Creek Residential is owned and operated by Heath Whittemore and Scott Whittemore. 

We know that Builders have options for choosing a poured wall contractor, and we sincerely appreciate that you have decided to work with Herbert Construction Company.


 
 “We have really enjoyed our relationship with Herbert Construction so far.  They are very organized and do exactly what they say they are going to do.” 
— Scott and Heath Whittemore, Vine Creek Residential