Message from Doug - The Wild Summer of 2015




On the way to this year’s concrete convention, 
my kids and I stopped in Norfolk, VA and 
toured the huge USS Wisconsin battleship.

What a summer this has been!  Someone swapped out the usual dog days of summer for greyhounds.  From May through mid-August, Herbert Construction was the busiest we have ever been in the 37 years we’ve been in business.

Our backlog stretched out to 12 weeks for new customers, at a time when our normal, busy backlog is 1½ to 2 weeks.  We have never seen such a rush of work that needed to be done at the same time. 

In the pre-Great Recession era we constructed more foundations, but the work came in at a manageable pace.  This summer the work came in all at once.  Our long-time clients flooded us with new work, and new customer requests came in daily. 

In order to take care of all of the work that came in, we moved quickly in a few key areas.  We scraped some money together and invested in our business.  We added new trucks, equipment and manpower.  In a three month period, we hired 93 new laborers.

To get more footings done at one time, we purchased more reusable, recyclable footing forms.  We moved a good man to a Foreman position and built a crew around him.  We built a new footing crew truck (see this post).

In order to construct more walls, we promoted an assistant Foreman from an established crew and created a new wall crew for him.  We purchased more wall forms in three expensive phases.

We also had a concrete contractor friend of ours come up from Florida for a couple of weeks to construct some of our basements.  They did a great job and really helped out our schedule.  While this wasn’t profitable for us—due to lodging and logistics expenses—it allowed us to keep our clients happy.

Despite all of the actions we took to increase production, our service suffered during this time.  There were days when we simply didn’t know how we were going to get all of the work done.  It took a toll on everyone at the company.  I think the entire Management Team aged an extra year or so due to the intense stress and pressure.

However, I am really proud of how everyone at the company rallied to handle the tidal wave of projects that came in.

The huge demand from our best clients forced us to make some difficult – and at times, unpopular – decisions on who we were going to work with. 

There were some good contractors that wanted to work with us.  We simply weren’t able to work with them due to our backlog of projects with our core group of clients.  I wish we could have changed that somehow.

As we head into the fall season, the rush of work has slowed and we are now back to our normal schedule.  We are at our lean, fighting weight and able to produce a lot of work at one time.  If you don’t currently utilize our company and you’re experiencing quality or scheduling problems with your current poured wall contractor, then call us.  We can help.

To Your Success,


Concrete International - July 2015 Cover


For the second year in a row, one of our basements is on the cover of Concrete International magazine! Concrete International is the monthly magazine of the American Concrete Institute. 

The ACI is an international society with over 20,000 members in over 100 countries. This includes engineers, architects, contractors, manufacturers and technicians that are largely responsible for the advancement of concrete technology and practices world-wide. 

Recent Referrals

October is always an exciting month filled with inventive costumes, trick or treating and gearing up for the coming holidays. Leaves are trickling down and creating a lot of yard work for most of us but it sure is pretty to watch them change colors. As the temperature drops lets be sure to remember all that the coming months have in store. I wonder if we will get some snow... With that being said we would like to thank our associates and customers for referring others to our company. You guys are GREAT!

David Thompson, Building Knowledge – Home Inspections  www.BuildingKnowledgeUSA.com


Scott Auer, Front Door Communities – Homebuilder  www.FrontDoorCommunities.com


Leonard Jacklett, Jacklett Construction – Homebuilder  www.JacklettConstruction.com


2015 Project of the Year Award Winner

Our basement for Brad Quin at BeQuin Homes 
won the Project of the Year Award.
Every year we attend the Summer Conference hosted by the Concrete Foundations Association of North America (CFA).  This year we met in Williamsburg, Virginia. Lots of fun and exciting things happen at these conventions as we get to compare notes, so to speak, with other concrete contractors from around the country and evaluate what is working the best. The topics of focus this year were How to Revolutionize Your Work Force and How to Perfect Your Concrete.

The CFA does a great job of informing its members of relevant news and best practices for concrete contractors. It is a network of people who come together to discuss important changes, new advances and growth within our industry.

Herbert Construction has been a member of the CFA for 24 years. We are the only CFA member in Georgia.
At this convention we discuss foundations, codes and concrete. We also discuss many aspects of business and sales growth.

Doug Herbert was asked to give a sales and marketing presentation to the attendees. His presentation, How to Turn Your Website into a Super Salesman, shared some valuable lessons that Herbert Construction has learned as it redesigns it’s website.


Jim Baty (left) of the CFA presents the 
Project of the Year Award to Doug Herbert.
National Award Winner
This year’s conference was a memorable one for all of us at Herbert Construction because we were awarded the CFA Project of the Year award for Private Residence – Greater than 5,000 square feet. This is our fifth year in a row to win a Project of the Year award from the CFA, and it is always a great honor for us.






Overall Safety Award
Barry Herbert (right) accepts the 
CFA Overall Safety Achievement Award.
And that’s not all. We also won a second award from the CFA for Overall Safety Achievement for 2014. This was the first year that they have given safety awards and we were really glad to have won in the residential foundation category. We thought it only fitting to have Barry accept this award with his arm in a sling due to shoulder surgery the month before.

We had a great time at the convention and returned to Atlanta with a fresh perspective and ready to construct even better basements.




We Have Expanded Our Fleet


Over the summer we added many new clients to our existing work load, which meant that we needed a new footing crew truck. We recently built this new truck here at our shop with the help of our welder extraordinaire, Ricardo.  He did a great job creatively fabricating it to meet our jobsite requirements.

The sloping rebar reinforcing bundle allows for easy, safe unloading. We got that idea from our concrete contractor friends, ABI Corp., when we toured their operation in Missouri. The mini-excavator helps ease our man power issues by reducing manual labor. This truck’s functional design allows us to be more efficient. It will be a good addition to our fleet and help us to remain productive on our clients’ jobsites.



New Customer Highlight—Rick Jackson

Rick Jackson of Jackson Contracting chooses 
Herbert Construction for his house foundations. 
Rick Jackson is a local homebuilder with over 30 years of experience building homes in Georgia. His company, Jackson Contracting, specializes in residential and light commercial projects. In addition to his homebuilding expertise, Rick learned to make custom cabinets from his father and likes to include his custom cabinets in the homes be builds.

Rick reached out to us regarding a crawlspace for a house he was building near Marietta Square. The elevations on this job were critical due to the driveway location, drainage direction and position of the patio area. A lot of dirt had to be moved to get the crawl space completely level.

We asked Rick about the importance of getting his foundation constructed properly and he said, “I need to be able to focus on building my house and not have to worry if my foundation will be level. I want to have the peace of mind that it will be done correctly the first time so I don’t have to stress over the details.”

Rick went on to describe the work we did for him, “Herbert Construction has the best foundation crew I have ever seen on the job. I was happy with every detail. Your superintendent, David, really knows this business. He knew what needed to be done, and it got done and exceeded my expectations.”

We are thankful to have Jackson Contracting on board and look forward to doing many more basements with Rick in the future.


About Fall


A lot of us enjoy fall more than any other season of the year. It is neither too hot nor too cold and the scenery is breath-taking here in Georgia. There is just a freshness in the air that reminds us that soon the holidays will be upon us. Here are some fun facts that you might or might not have known about fall.

¨ Autumn babies, or those born between September and November, are more likely to live to 100 than those who were born in other times of the year.
¨ According to superstition, catching leaves in autumn brings good luck. Every leaf means a lucky month next year
¨ U.S Growers produce over 1.5 billion pounds of pumpkins every year. That is more than twice the weight of the Empire State Building
¨ Samhainophobia is the fear of Halloween.
¨ In the UK it is white cats instead of black cats that are considered to be bad luck.
¨ Halloween is the second highest grossing commercial holiday, second to Christmas.
¨ Each pumpkin contains about 500 seeds
¨ More than 35 million pounds of candy corn are sold annually. That equates to nearly 9 billion pieces- enough to circle the moon nearly 21 times if laid end to end.
¨ Hard candy lasts for a year but chocolate can last up to two.






Top Ten Things to do in the Fall

1. Go apple picking and/or drink warm apple cider.
2. Go on a nature hike to see the changing colors of the leaves.
3. Visit a pumpkin patch and pick the perfect ones!
4. Take the family to a corn maze.
5. Enjoy a hayride.
6. Rake some leaves and jump in!
7. Fly a kite.
8. Sit around a campfire and tell stories.
9. Stuff a scarecrow and carve pumpkins.
10. Enter a Halloween costume contest.




Dumb Criminals

Catch Ya Later…

A local man is involved in a car accident.  When the police arrive, the man gives his driver’s license to the officer, and then literally turns and runs away.  The officer doesn't give chase, but does check him through the computer. His car is also registered to him and everything is proper.  The officer simply tows the man's car, drives over to his house and issues him a ticket.

Oops!!

Two Kentucky men tried to pull off the front of a cash machine by running a chain from the machine to the bumper of their pickup truck. Instead of pulling the front panel off the machine, though, they pulled the bumper off the truck. They panicked and fled, leaving the chain still attached to the machine, their bumper still attached to the chain, and their license plate still attached to the bumper.


This looks like a safe place…

An El Paso, Texas, man busted into a church and absconded with the safe. Safes are heavy, so he only got a few yards before dropping it on a neighbor’s lawn, where he tried to crack it open. That’s when he was confronted by the home’s occupant—a police officer.


The Telltale Trousers

When an attempted robbery at a Lowes Home Improvement store went awry, Milton J. Hodges fled across the street and jumped a fence … right into the Cypress Cove Nudist Resort & Spa. As the Orlando Sentinel pointed out, “As one of the only folks wearing clothing,” Hodges was easily spotted by police.


"Who're you gonna trust: yourself, or yourself?"

How convenient! Only a few months earlier, an Iowa City, Iowa, man had his driver’s license stolen. Then who should show up at the bar where he worked as a bouncer, but the thief brandishing the bouncer’s very own license as his form of ID.


That’s the WURST!

In San Antonio, Texas, police arrested a woman Tuesday evening suspected of stealing a pallet of sausage worth more than $6,000 from the Kiolbassa Provision Company.

Regina Shaw, a former employee, was caught on camera Sept. 14 taking a pallet of meat with an estimated value of more than $6,400 dollars from the company. Shortly after the theft, a man who had purchased some of the hot meat wrote a letter to the company explaining that not only had he purchased a few boxes of sausage from Shaw, 45, but had also accepted additional meat to settle a debt that Shaw could not repay.