Tell People What You Do
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| We attended the World of Concrete convention in Las Vegas. While there, we chatted with other concrete contractors to learn the latest, best tools and techniques for constructing exceptional foundations. |
As a homebuilder, have you ever had a client tell you about a feature in their friends’ home, and they didn’t realize that you could do the same for them?
“I didn’t know you did that,” they reply as you tell them you’ve been building homes with that feature for years. You may be surprised at what people don’t know that you do.
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| In January, I finished the Charleston Marathon. This was a 2014 goal of mine. I completed two triathlons last Fall but couldn’t quite squeeze a marathon in at the end of the year. Charleston is a great city to run 26.2 miles – very flat and scenic. |
It is a company’s responsibility to tell people what products, services, extras, options and add-ons they offer. We all get so entrenched in our own business that we just assume that others know what we provide.
What features or options do you offer that your friends, prospects and customers don’t know about? Now is the time to show them everything that you can do for them. This is a good way to separate your company from others in your market.
Next month I’ll tell you how to do this by taking advantage of the photo-crazed mindset of today’s home buyer.
Following through on my own advice, our Feature Article this month reveals some of the services and options that Herbert Construction offers. When you look through that article, you may find something you didn’t know that we provided.
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| The World of Concrete organizers hired Doug Herbert to speak at their event in Las Vegas. He showed attendees how to create effective systems within their construction companies. |
By the way, if there is a service or product that you wish we provided, send me a quick email (Doug@HerbertConstruction.com) telling me what that is. We may just add it to our lineup in 2015.
Project of the Year
One of the things we discuss in our Newsletters is our ability to do complex foundations. On page 3 you’ll see two projects that fit that description. Both projects are entries in the Concrete Foundations Association ‘Project of the Year’ competition.
The project photos and descriptions were recently on display at the World of Concrete in Las Vegas. While there, some of the 55,000+ attendees voted on their choice for the Project of the Year. We’ll keep you posted if either of our projects win the national award.
To Your Success,
