Message From Doug... An Influential Book



The production set of the movie, Atlas Shrugged Part III.
Herbert Construction Co. supplied hardhats that were used
during the filming of a construction scene.

Our company recently donated hard hats to the production crew of the upcoming movie, Atlas Shrugged Part III.  The filming is taking place now in California.  We were asked to donate 25 hard hats that will be worn on screen by actors during the filming of a construction scene.  Look for our company in the credits of the film.

We are happy to support the production of this film.  It is the third movie in the trilogy that does it’s best to capture the essence of Ayn Rand’s bestselling book, Atlas Shrugged.

Atlas Shrugged, first published in 1957, has been a bestseller for more than four decades.  It is an epic story about the personal principles of people that produce value through their inventions, art, business leadership, scientific research, or new ideas, and their refusal to allow their government to take that value from them. 

If you’ve enjoyed reading Atlas Shrugged, or are interested in reading the novel, then go to our Facebook page – facebook.com/HerbertConstructionCompany   – and leave a comment.  We’ll give away a brand new copy of the book to one lucky person.


 

Though the book was written 57 years ago, it is eerie to see similar tactics used by Washington today to restrict capitalism and move our country towards socialism.

I believe this country is at its finest when rugged individualism is encouraged.  When our government protects us from foreign harm, and gets the heck out of the way domestically, then free market capitalism flourishes.  Capitalism is the finest, fairest system known to mankind.

Ayn Rand suggests that every individual has to take complete responsibility for themselves.  Her characters in Atlas Shrugged struggle against “looters” and “moochers.”  Looters are bureaucrats and governments who confiscate others’ earnings by the implicit threat of force or penalty.  Moochers are those that lack ability or work ethic.  Instead of producing value themselves, they demand others’ earnings on behalf of the needy.  Both groups are resentful of the producers upon whom they depend.

That may resonate with you as April 15th approaches.  When we look at what we’ve earned over the course of a year, what we’ve paid in taxes, and what is left at the end for us and our families, it’s easy to feel the effects of our modern day looters and moochers.

This sentiment has struck a chord with Rand’s readers many times over the years.  In April 2009, the novel ranked #1 in the "Fiction and Literature" category at Amazon and #15 in overall sales.  Nearly 8 million US copies of the book have been sold since it was first published.  It has been listed as one of the most influential books of all time, particularly among business leaders. 

To Your Success,