Message from Doug

Happy Holidays!


Merry Christmas and Happy New Year! 2017 has been a good year for the Metro Atlanta construction market. Home sales are brisk, commercial construction is solid, and the construction tower crane is once again the unofficial state bird of Georgia.

Since you and I ply our trade in the construction industry, we are – to a large extent – dependent on the ups and downs of Metro Atlanta’s construction economy.

While a healthy economy presents us with presents us with challenges in manpower, scheduling and cost control, it is still a lot better than the challenges we face during a slow economy. Let’s all be grateful for the challenges we’ve had this year.

When there is a lot of work to be done, worker productivity is crucial. For trade contractors, the biggest area for improvement is on the labor side. Once the material costs are established, they rarely fluctuate enough to have an impact. The labor component is what determines if you make money or lose money on the job.

At Herbert Construction Co. we think a lot about having systems in place that improve labor productivity. How can we remove obstacles for our field crews? How can we reduce lost time due to waiting on supplies or not having the right tools? Where can we eliminate re-work due to changes or incorrect information?

All of these areas represent opportunities for improvement and profit – if we work on them. This is especially important as labor becomes more difficult to find.

Here are some ways we set our crews up for success, and how it helps our customers:

Foundation Checklist – We fill out a 39-point checklist before starting the job. This ensures that we have the correct information for the project.

CAD Plan – Every project we do is first drawn with our own in-house CAD system. This allows us to find dimensional discrepancies before we get to the jobsite. It also puts all the information in a clear, simple plan that our crews use.

Jobsite Meeting – During the footing layout, we meet with our customer to establish wall heights, determine water & sewer sleeve locations, and to gather any last-minute information. This is the one and only time our customer has to meet us on the site.

Robotic Layout – Each footing and wall is laid out with our Robotic Total Station layout instrument. This is a much faster and more accurate method than the ancient method of layout with tape measures and string line. The robotic layout ensures our foundations are straight, square and correct.

Stocked Crew Trucks – Each evening, job-specific tools and supplies for the next days’ projects are loaded onto each truck by our shop crew. With everything already on their truck, our crews leave earlier in the morning, which reduces their wait time in traffic and gets them onto the jobsite earlier. We are more likely to finish the job that day, which keeps our customer on schedule.

In what areas of your company can you create systems that reduce wait times, minimize mistakes, and increase productivity?


To Your Success,


Recent Referrals - Thank you!

It has been a great year for us at Herbert Construction Company. As we prepare to say goodbye to 2017 and hello to a brand new year, we just want to make sure that we thank each and every one of you for your continued support in referring our company to others. It makes a big difference and we truly appreciate it. We hope that all of you have a blessed holiday season.  Thank You!

Jeff Raw, Black Dawg Construction – Homebuilder  www.BDCAtlanta.com

Eric Koehler, Southland Development Services – Homebuilder www.SouthlandDevelopmentServices.com

Liz Davies, ESD Homes – Homebuilder  www.ESDHomes.com


New Technology Comes to Herbert Construction!

This year we purchased an incredible assembly line that will speed up the cutting of our rebar reinforcing.

Our new high-tech sheer line uses a belt to feed the rebar into a powerful cutter. After cutting the steel rebar to the correct length, another belt will move the rebar away from the cutter and then tip it into a rack. Once the right number of pieces are in the rack, they can be taken away with a forklift and readied for delivery to our jobsite.

This year we used 100s of tons of very large diameter rebar on detention pond projects and on a 28’-0” tall house foundation. The rebar sizes ranged from #8 (1” dia.) to #11 (1 3/8” dia.).

Those sizes of rebar are difficult and time-consuming to cut. This new sheer line will allow us to cut all of our rebar much faster and reduce manpower.
Other concrete contractors have to hire a rebar fabrication company to cut, bend and deliver rebar to their jobsites. We get our rebar directly from steel mills. It is delivered to our office where we cut and bend the rebar before bringing it to the jobsite. We also create our own shop drawings for the rebar placement.

By cutting out the rebar fabrication company, we reduce costs to our customers. It also allows us to start projects sooner because there isn’t the typical lead time required by the rebar company.

This new investment means we can start your job sooner, and get it done quicker than ever before.

OBIE Awards

Congratulations to one of our clients who was a recent winner of several OBIE awards presented by the Greater Atlanta Home Builders Association and the Atlanta SMC. 

Vincent Longo Custom Builders/ Longo Homes Inc. 
Single Family Builder – Detached (Gold Winner) $700,000 to $799,000, Country Club of Roswell
Single Family Builder – Detached (Gold Winner) $800,000 to $899,000, Smyrna/Vinings
Best Building Design – Detached Model (Gold Winner) $800,000 and above, Smyrna/Vinings

Longo Design Associates
 -  Marketing (Gold Winner) $800,000 and above

Turkey Giveaway

Every November for the last 6 years Herbert Construction has sponsored a Turkey Giveaway. This year we personally hand delivered 3 holiday turkeys to the first three people who called Doug after our November newsletter was distributed. This has become one of our favorite traditions because each year it allows us to show our appreciation to our readers. Thank you all very much and best wishes in the New Year!

Ashley Hollifield gives a turkey to Bob Poole of David Weekley Homes.
Herb Sierra of Must Ministries receives his holiday turkey.

Venture Homes’ James Tillman reserved a turkey for Must Ministries.


Stories of Christmas Past

The Mail Train’s Gift: A Life-Changing Message

My mother told me this story from World War I many years ago. Christmas 1917 was coming, but because her brother Archie Clikeman was missing in action and presumed dead, the family was not going to celebrate.
The townspeople of Parker, South Dakota, always joked that the small-town postmaster read all the postcards whenever the mail train came into town. On that Christmas Eve, he lived up to his reputation.
The family was always grateful that the postmaster, instead of waiting for the rural mail to go out the day after Christmas, called my grandmother and told her that Archie was being held as a prisoner of war. Archie even wrote on the postcard that he was well.

Of course, my mother said, that turned out to be the best Christmas ever. Archie came home after the war and lived to a ripe old age.
—Kay Johnson, Parker, South Dakota

Fate Threw a Tree at Us

During the hustle and bustle of Christmastime 1958, we told our children, ages 3 and 4, about the beautiful Christmas tree we would have in a few days. On Christmas Eve, at the bakery we had recently purchased, we counted the receipts, cleaned the shop and headed for home with our two sleepy children.
Suddenly, we remembered we had not gotten a tree. We looked for a vendor who might have a tree left, to no avail.

About a mile from home, we stopped for a red light. Suddenly, a gust of wind blew, and something hit the front of our truck. My husband went out to investigate.

The next thing I knew, my husband was throwing a good-sized evergreen into the back of the truck. He went into the mom-and-pop store at the corner where we were and asked the proprietor how much he wanted for the tree. He said he wasn’t selling Christmas trees that year.
We never did find out how the tree got in the middle of the road, but somehow we feel we know. Incidentally, it was the most beautiful tree we have ever had.
Gertrude Albert, Pittsburgh, Pennsylvania

Our Pennies Made All the Difference

Many years ago, when I was making 75 cents an hour, my three children asked for bicycles for Christmas, but I couldn’t afford them.

So that January, I put three bikes on layaway. I paid all through the year, but a week before Christmas, I still owed $14.50. The Saturday before Christmas, my son Ricky asked how much I needed. When I told him, he asked if he could pour the pennies out of the penny jug we kept.

I said, “Son, I don’t care, but I know there’s not $14.50 worth of pennies in there.”

Ricky poured them out, counted them, and said, “Mom, there’s $15.50 worth of pennies.” Ecstatic, I told him to count out $1 for gas so I could go get the bikes.

I’ve always thought of this as our little miracle. It was as blessed a Christmas as anyone could ever have.
—Dot Williams, Canton, Georgia



Message from Doug...

Market Report


Some interesting information came out recently about the national housing market, as well as the Atlanta market.

Metrostudy recently released its National Residential Economic Report for the third quarter of 2017. Here are some highlights regarding the national outlook:
¨ Housing starts will continue to slowly climb, likely peaking in 2020.
¨ The market is significantly undersupplied, and will become moreso through 2020.
¨ In most markets, the window for land purchases and land development will remain open through 2019.
¨ A surge in the remodeling/renovation market will continue in the near term, partly due to the lack of new home supply.
¨ The market is headed toward over valuation and some markets are already over valued. Still, national values are nowhere near the levels of over valuation seen in 2005/2006.

The Professional Builder Design Innovation Survey revealed homebuyer preferences. Here are a few.

The most important things homebuyers want in kitchen spaces are:
1. Kitchen island
2. Walk-in pantry
3. Breakfast bar
4. Breakfast nook

The most important things homebuyers want in bathroom spaces are:
1. Dual vanities in master bath
2. Additional storage areas
3. Secondary bath or shower only
4. Walk-in, roll-in, or door-less shower

The most important things homebuyers want in living spaces are:
1. Walk-in closet from master bedroom
2. Great room (kitchen/living/dining spaces)
3. Energy-efficient features
4. High ceilings/first floor (9’-0” or higher)

The Atlanta Realtors recently published their Real Estate Market Report. Here are some findings as of September 2017 –
¨ 14,980 Active Listings
¨ 4,517 Unit Sales
¨ $301,000 Average Price
¨ 4,450 New Listings
¨ 3.1 Month’s Supply
¨ $243,000 Median Price

The Holidays Are Here
The Holiday season is upon us. Where did this year go!?!

While driving home on November 6th I saw a home fully lit with Christmas lights. I think that’s a little too early for Christmas lights, but to each his own.

With Thanksgiving just a few days away, there are many things to be thankful for. It has been a busy year for our company, which has been wonderful. I want to take this opportunity to thank YOU – our clients, friends, associates, and everyone that has referred our company to others this year. All of us at Herbert Construction Co. are thankful for all of you.

Throughout the upcoming weeks, I hope you are able to spend time with your family and friends and truly enjoy this holiday season.

To Your Success,






In late September I accomplished a long-time goal of completing an Ironman 70.3 triathlon. After five months of training, I finished the 1.2 mile
swim, 56 mile bike and 13.1 mile run – and even beat my goal time by
10 minutes. It was a great experience!