Message From Doug...



Summer is officially here!  The kids are on their summer break and families are taking their summer vacations.  The subdivision and neighborhood pools are full of children. 
During the course of the summer, mothers will protect their children by applying gallons of sunscreen, inflating swim floaties multiple times, and by shouting “Don’t run near the pool!” more times than anyone could count.

We can control most of our summer activities to make them safe for our families.  One of the things we cannot control is the weather. 

We’ve had more than our share of thunderstorms and severe weather this year.  A quick glance at any local lake will prove that.  Mother Nature can, and has, thrown some pretty nasty weather our way.  When it comes to severe weather-and especially tornadoes-there are few options for protecting yourself and your family unless you live in a home with a basement. 

Tornado safety is the subject of our Feature Article this month.  We talk about safe rooms in basements, freestanding storm shelters for people with existing homes, as well as above-grade concrete homes instead of traditional stick-frame homes. 

If you have been thinking about how to protect your family and valuables from potential tornadoes, or if you’d like to offer your homebuyers an optional safe room, turn the page to read more.

I hope you are able to get out and enjoy your summer.  When you do finally get to your vacation destination, try turning off your phone for a while and truly appreciate this time that you’ve worked so hard to attain.

Enjoy Your Summer,

Concrete Homes Magazine Article

Doug Herbert’s article “Solving the Problems of Leaky Basements” is in the July issue of Concrete Homes Magazine.  See it at the link below on pages 18-20

www.concretehomesmagazine.com/digital-issue

Recent Referrals

It’s the middle of summer, kids are at the pool daily, the A/C in our cars and in our houses are going full tilt, and hopefully everyone has been able to take some time off from work for some well deserved rest and relaxation. Amidst all the fun, we want to take a moment to give a sincere THANK YOU to the following people that recently referred our company:

Kevin Nelson, Cobalt Contracting – Builder  www.CobaltContracting.com

Brendan Crowley, Keystone Engineering – Structural Engineer  770-436-5166

Allen Perry, Construction Materials – Supplier  www.ConstructionMaterialsLtd.com

The Devastation of Tornadoes, and How To Protect Your Family




Oklahoma residents are still picking up the pieces from the recent deadly tornado in Oklahoma City that caused 20 fatalities.  At 2.6 miles long, the EF5 tornado was the widest ever recorded.

 The threat of tornadoes for us here in Atlanta is very real.   However, there are things you can do to protect your family from these severe storms.

Throughout the U.S. there have been 43 tornado-related fatalities in 2013 so far.  In 2012, 62 fatalities were linked to tornadoes.

The year 2011 was a particularly deadly year.  The April 25-28 outbreak produced 358 tornadoes and stretched from Texas all the way up into southern Canada.  Alabama – and especially Tuscaloosa – saw much of the destruction.  During that three day period, 348 people were killed, with damages totaling nearly $11 billion.

A month later, Joplin, Missouri experienced the deadliest single tornado since 1947.  The tornado leveled the town, killing 158 people, injuring 1,150, and causing close to $2.2 billion worth of damages.  It ranks as the costliest single tornado in U.S. history.

Ringgold, GA—Daiki employees hid in a kitchen 
and bathroom as the tornado snatched the roof 
off and left much of the plant in ruins. Two 
employees suffered minor injuries.

Tornado alley isn’t the only place to witness deadly tornadoes.  North Georgia and Metro Atlanta has also seen the devastation that tornadoes can create.  In 2008, a tornado ripped through downtown Atlanta, killing one person and causing more than $250 million in damages.

The same storm system that demolished Tuscaloosa in April 2011 swept through the Ringgold, GA area, which lies 100 miles northwest of Atlanta.  That storm caused 17 fatalities and damages to many buildings, including Ringgold Middle School and High School.

Late January of this year, a large EF3 tornado devastated the town of Adairsville, GA and killed one person.  When you travel on I-75 between Atlanta and Chattanooga, you can still see miles of twisted and fallen trees where these two tornado events crossed over the interstate in a northeasterly direction.

Just last month, an EF1 tornado swept through Cherokee County near Canton.  That storm also produced straight-line winds that blew down trees and knocked out power across much of the North Metro area.

The threat of tornadoes for us here in Atlanta is very real.  High winds during thunderstorms have caused many trees to fall on Metro homes.  However, there are things you can do to protect your family from these severe storms.

Safe Zones in Basements
Every basement contains “Safe Zones” that you and your family can move to in case of a severe thunderstorm or tornado warning.  These are often locations where tall concrete walls create a corner in the basement.

The arrows in the illustration to the left  show the natural Safe Zones in a walkout basement foundation.  These are the areas where you and your family are the safest during a tornado or severe thunderstorm.

Safe Room in Basement
Most people don’t realize that safe rooms can be constructed within a new basement foundation for a very reasonable cost.  This is a four-sided concrete room integrated into a basement wall and with a concrete top, or ceiling.  It becomes a fireproof and disaster-proof room.  Safe rooms can protect your family and valuables against tornadoes, wild fires, house fires and burglars.  Architects and Homebuilders can easily design and build safe rooms into their homes to protect their clients.  Homebuilders can offer safe rooms as options on their homes with basement foundations.

Safe Rooms are multipurpose rooms that can be used for many things.  A few examples include:
  • Wine Cellar and Wine Tasting Room
  • Food Storage Room
  • Gun Display Room
  • Cigar Room (humidor)
  • Panic Room (a place to go during a home invasion)

Safe Rooms can store your family’s valuables, such as:
  • Important Paper Documents
  • Antiques
  • Guns and ammunition
  • Jewelry
  • Photographs
  • Electronic Storage Devices (computer backups)

Safe Room on Slab-on-Grade Foundation
Homes built on a slab-on-grade foundation don’t have the luxury of a basement for safety.  However, an above-grade concrete safe room can be constructed on the concrete slab.  This is done before framing begins and is usually integrated into the master bedroom walk-in closet.  These types of safe rooms also double as panic rooms for a home invasion threat.

Freestanding Tornado Shelter
For homes already built, homeowners are opting for detached tornado shelters.  These can be built into the side of a hill or buried underground.  The recent tornadoes in North Georgia have increased the interest in these concrete boxes that can be constructed near an existing home.

Concrete Home
A concrete home provides the ultimate shelter from storms.  When the above-grade walls are made of concrete, your entire home becomes a safe room.  From the inside and the outside, a concrete home looks just like any other home.  The additional benefits are reduced heating & cooling costs, mildew resistance, and immunity from termites.  We have constructed the concrete portion of concrete homes throughout the Southeast, including a nationally award-winning home near New Orleans, LA.

Family Safety Plan
Regardless of how you protect your family and valuables, you should have a Family Safety Plan where you occasionally discuss what to do in case of emergencies.  That Plan should include a designated “Safe Zone” where everyone meets up in case of a tornado warning or severe thunderstorm. 

At this meeting area you can have a small emergency kit that contains flashlights, a battery powered radio, and maybe even some candy bars to keep the kids occupied while you all wait for the storm to pass.

As you can see, there are many options for protecting your family and valuables from tornadoes and other severe weather that can produce high winds and topple large trees.









Sandy Springs UMC Touch-A-Truck Event


For the past four years, we have participated in a community family event that is put on by the Sandy Springs United Methodist Church.  Each year, the Church invites local businesses to display their trucks, and to give the children who are attending a chance to get on and play in all the big trucks. 

This year’s event was attended by over 800 people.  Doug Herbert brought his daughter Ella, son Hage, and one of the company’s boom trucks for display.  The event is a fundraiser for the Church’s preschool, which offers scholarships to help families afford preschool for their children.  It always feels great to be able to give back to the community, and even more so when it involves smiling children!

Message from Doug

Fire Fighting and the Red Hot Housing Market

Owners and employees of small businesses are often fighting fires – those issues within the company that need your immediate attention.  These fires can be as small as delivering forgotten supplies to a jobsite, or as large as line of credit restructuring with your banker.  As your company grows and you get better at delegating, you handle less of the supply delivery-type fires, but there are plenty of large fires to put out.

Most of the fires we’ve been fighting here at Herbert Construction Co. lately are caused by the recent explosive growth in the Atlanta housing market. 

The low housing inventory has driven prices up, allowing home builders to begin building new homes.

All of this new activity has us fighting fires in the following areas:
1. The rapid increase in new home construction has placed foundation contractors in high demand.  I’ve been contacted by builders that were desperate for a concrete contractor.
2. As foundation contractors get busy, their schedules fill up and builders have to wait longer, causing their construction schedules to get extended.
3. This limited supply and higher demand for foundation contractors has naturally led to price increases.
4. There is a shortage of laborers to perform all of the work.  The once plentiful Hispanic labor force is non-existent due to GA lawmaker policies.  See page 2 for more on this.
5. The price increase for redi-mix concrete has now taken effect (along with lumber, steel, and almost everything else).

While these may be problems to work through, they are good problems to have.  We are very thankful for this increase in building activity.
According to the Atlanta Business Chronicle:
Metro Atlanta’s home values jumped 13.4 percent year-over-year and increased 1 percent from Dec. ’12 to Jan. ’13 (the biggest gain since summer of 2006).
Residential contracts for future construction rose 48 percent to $307.5 in the month of February alone.
In February, there was a 1.8 month supply of bank-owned housing inventory and 3.2 months supply of non-bank owned inventory. 

We’ve benefited from this increased activity in more ways than one.  One of those ways is our ability to construct multiple foundations at one time.  Most small foundation contractors are limited by their equipment and can only construct one basement foundation at a time.  This was good enough for most home builders throughout the slow housing market over the last 6 years.  They were able to get by using a small foundation contractor. 

With new home construction kicking into high gear, many small foundation contractors are unable to keep up with demand.  Home builders are waiting 2-4 weeks for their basements to be constructed. 

This is where our large size comes in handy.  With 11 sets of wall forms, we are able to construct multiple basements at one time.  This is a huge benefit for our clients that have surges in their sales.  And, we’ve recently added new clients because of this. 

Of course, when one fire is put out, another flares up.  Our larger company size has us facing the 50 employee threshold of the forthcoming Obamacare plan.  Oh well, it’s just another issue to manage.  We’ll figure it out.

To your success,

Recent Referrals



Spring has officially arrived!  It’s time for planting the garden, mowing the lawn, and enjoying some of the most beautiful weather of the year.  As we move along, we want to stop for a moment to thank those who have recently referred our company. Thanks so much!

Kyle Henry, Kyle V. Henry, Inc. –  Builder  kvhbuild@comcast.net

Matt Clark, Landmark Builders Group – Builder  mattc@landmarkbuildersgroup.com

Jeff O’Connell, Cobalt Contracting – Builder  jeff@cobaltcontracting.com