Message from Doug...Sharpening the Saw



My daughter, Ella, recently started her first day of kindergarten.  She is our oldest child, so it was a big event at our household.  Throughout the summer, Ella was very apprehensive about going to school.  She would sometimes cry just from thinking about going to school. 

Since she felt this apprehension, we tried to do things that would help her feel comfortable with her new environment before her first day there.  We often talked about how much fun it would be for her at her new school.  We had a picnic on her future playground.  On orientation day, we spent a lot of time in her classroom and walked throughout the entire school.

Then, on the morning of Ella’s first day, she bravely got on the bus and went off to school.  When she got off the bus that afternoon, she said that she had a fun time and was looking forward to going again the next day.  Her mother and I were as relieved as she was (maybe more so).

Our children aren’t the only ones that should be going “back to school.”  In Stephen R. Covey's book, The 7 Habits of Highly Effective People®, he reveals the 7th Habit as, “Sharpen the Saw.”  It’s a great explanation of how effective people continually learn and improve themselves. 

This doesn’t have to be formal education.  It can be as simple as reading a book, listening to an audio book or podcast in your truck, or chatting with a peer about how they run their business.  From any of these activities you can identify a few big ideas that will move your business or career forward.  Then, it’s about acting on that information by implementing what you’ve learned until it becomes a habit within your company or daily life.

 “…they learned how to do what they do in the first two years of their career, and then stopped learning.  Instead of 20 years of experience, they have two years of experience repeated 10 times.”

When you do this, you’ll be miles ahead of others in your industry because most people stop learning after they think they know how to do their job.  I often chuckle when someone says they’ve been doing whatever it is they do for 10, 20, or 30 years.  In most cases, they learned how to do what they do in the first two years of their career, and then stopped learning.  Instead of 20 years of experience, they have two years of experience repeated 10 times.

I recently went “back to school.”  I studied for, and took the exam to become a Certified Concrete Technician.  This is a designation given by the Concrete Foundations Association (CFA).  The test involves material from the International Residential Code (IRC), American Concrete Institute (ACI), OSHA, CFA Standards, and other publications. 

I’m happy to say that I passed the grueling exam on the first try.  I join my Dad, Barry, as the only Certified Concrete Technicians in the Southeast.  Barry had better test scores than me, although I believe he had an advantage: he co-wrote the ACI standards that were then adopted by the IRC.

In what ways over the last few years have you “sharpened the saw” and learned something new?  Is there a way that your business or daily life could be improved by learning a new habit, system, or approach?

To Your Success,

Recent Referrals – Thank You

Alas, fall is fast approaching and thoughts of the upcoming election fill the air. As we go about our daily routines, we want to take a moment to give a huge THANK YOU to the following people that recently referred our company:

Bob Rash — Shepardson Homes, Homebuilder - www.ShepardsonHomes.com

Jeff O’ Connell — Cobalt Contracting, Homebuilder - www.CobaltContracting.com

Edward Levin — Design Construction by Craftmaster, Homebuilder - www.DesignConstructionbyCraftmaster.com

Concrete Foundations Association Annual Convention


We recently attended the Summer Convention for the Concrete Foundations Association of North America (CFA) in Traverse City, Michigan.  While there, we went to a number of seminars on topics such as Finances, Operations, Labor Law and High-Quality Construction. 

One of the many benefits of the Convention is that we get to catch up with our friends and peers throughout the country to discuss the ups and downs of our businesses throughout the past year.

Networking with other concrete contractors and 
professionals is a highlight of the CFA Convention.

The Summer Convention is held at a different location throughout the United States each year.  This year it gave us the opportunity to return to Michigan, where Herbert Construction Company was founded in 1978.

Anyone who runs a small business knows how difficult it can be to take time away from the day to day operations.  This Summer Convention is our one chance throughout the year to try to combine business with a short family weekend break.

The CFA is comprised of concrete foundation contractors throughout North America who are industry leaders in their markets.  We’ve been a member of the CFA since 1991 and have benefitted immensely from our participation.

Board of Directors
The Summer Convention is also when new officers and the Board of Directors are chosen.  Doug Herbert, our President, was elected to the Board at the General Membership meeting during the Convention.  This will allow Herbert Construction Company to stay at the forefront of the construction industry.
Project of the Year Award
The highlight of the event was the awards ceremony.  Herbert Construction Company won an award for  


Amanda Morris and Doug Herbert accept the 
award for the Basement Project of the Year.

Basement Project of the Year. 
This prestigious national award included entries from across the United States and Canada.  Award criteria involve the project’s size, complexity and challenging circumstances.

Our award is for the basement we constructed in Alpharetta, GA, for our client Leonard Jacklett of Jacklett Construction, Inc.  Our basement is the foundation for a 31,000 square foot home that is part of an equestrian estate.




Barry Herbert (left) along with Scott Smith of Modern 
Poured Walls (right), present the Robert D Sawyer Award 
to Ed Sauter, Executive Director of the CFA.


Robert D. Sawyer Award
The Robert D. Sawyer Distinguished Service Award is given to individuals whose extensive contributions to the concrete foundation industry merit special recognition.  The award was presented to Ed Sauter, the longtime Executive Director of the CFA.  Barry received this same award in 2009.





 Marketing Presentation
Doug Herbert conducts a marketing 
seminar at the CFA convention.

Also at the Convention, Doug gave a presentation titled “Low-Cost Marketing Secrets That Bring In New Customers.”  During the presentation he described four simple - yet highly effective - tactics that contractors can utilize to increase their sales.  The presentation included templates and forms that could be immediately implemented by contractors in their own businesses.

If you would like a copy of that presentation emailed to you, simply send a request to Chris at our office, ChristineB@HerbertConstruction.com

Inspection Update— Anchor Straps

Cobb County inspectors have recently focused their attention on the spacing of anchor straps (mudsill anchors) in house foundations.  They require that when anchor straps are used, they must be the equivalent of anchor bolts spaced 6’-0” on center.  That spacing distance is established by each anchor strap manufacturer.  And, spacing varies between those manufacturers.


Be sure your foundation contractor is following the maximum spacing guidelines for the specific anchor strap they are using.  You may want your foundation contractor to provide you with documentation that shows the maximum spacing for that specific anchor strap manufacturer.  Then, if/when your Cobb County inspector raises the question, you will be prepared. 
If your anchor strap spacing is not compliant, we have been told that shooting Hilti anchors into the sill plate is not an acceptable solution to the problem.  Cobb County will likely require expansion bolt type anchors drilled through the sill plate and into the concrete foundation.  Of course, this is very difficult to do once the flooring system is in place, which is often when the anchor straps are examined by the inspector.

If you prepare for this increased attention to anchor straps before your foundation is constructed, then you’ll save yourself headaches and lost time during your framing inspection.


New Client Spotlight



We are happy to welcome another Home Builder to our company: Kevin Young of David Weekley Homes.

We sincerely appreciate your business. We know that you’ve worked with other Poured Wall Contractors, and we appreciate that you have chosen to work with Herbert Construction Company.

“We’ve worked with other concrete companies in the area in the past.  Herbert Contruction is a turnkey subcontractor that makes doing my job easier.  My boss was especially pleased to find that they really are willing to work with us as a true business partner, particularly in today’s challenging economy."
-- Kevin Young, Builder, Atlanta Team – David Weekley Homes